Gerald the Creative | Creative Brand Strategy and Websites

Let’s Build Your Brand

you've built too much to still look like you're figuring it out.

Your business is growing.

But your branding hasn't caught up.

You're good at what you do.

But your website isn't communicating it.

People are interested.

But they're not seeing the value.

You've outgrown DIY.

And another template isn't going to fix it.

that's not a design problem.
it's a positioning problem.

you've built too much to still look like you're figuring it out.

Your business is growing.

But your branding hasn't caught up.

You're good at what you do.

But your website isn't communicating it.

People are interested.

But they're not seeing the value.

You've outgrown DIY.

And another template isn't going to fix it.

that's not a design problem.
it's a positioning problem.

this is what strategy looks like.

Real businesses. Strategic transformations. Scroll through the stories.

Trusted by growing brands & founders

you'll enjoy working with me if you.....

see branding as an investment, not just another expense.
are looking for a creative partner, not just someone to check boxes.
believe consistency across every customer touchpoint matters.
appreciate honest feedback, even when it challenges your assumptions.
care about building a brand that lasts, not one that follows trends.

your business is too good to look average.

You’ve already built something worth noticing.
I make sure it looks, sounds, and shows up like it.

HOW I MAKE IT HAPPEN ↓

BRANDING

Establish your brand strategy + identity, and crafting a memorable logo.

DESIGN

I design the assets your brand needs to communicate clearly and build lasting trust.

WEB DESIGN

Create a digital experience that works as hard as your business.

MARKETING

Build awareness through marketing that's aligned with your brand.

PRINTING

Print materials that create lasting impressions and reinforce your brand identity.

Start your project

you don't need more design.
you need the right solution.

Your business doesn’t need another random deliverable. It needs the right combination of strategy and design to solve what’s actually holding it back.

engagements begin at $850

<< EXPLORE YOUR OPTIONS >>

Branding

Brand Strategy + Identity

For businesses doing good work but whose brand isn’t communicating the same level of credibility.

Your solution may include

Brand strategy

Positioning + messaging direction

Visual Identity

Logo system

Color + typography system

Brand guidelines

Brand + Web

Complete Brand Experience

For businesses ready to rethink how they look, what they say, and how customers experience them online AND offline.

Your solution may include

Brand strategy + positioning

Complete visual identity

Messaging diection

Website strategy + copy

Custom website

Supporting brand touchpoints

Website

Web Experience

For businesses whose online presence isn’t doing enough to build trust, communicate value, or move people to action.

Your solution may include

Website strategy

Copy direction

Custom layout + design

SEO foundation

Forms + integration

Fully responsive

Design isn't where we start.
STEP 1
Request Your Project
Tell me about your business, where you’re headed, and what isn’t working. You'll receive an email with the next step.
STEP 2
Let’s Talk Strategy
If there’s a fit, we’ll meet to unpack your goals, challenges, vision, and timeline. From there, I’ll recommend the right solution and build your project plan.
STEP 3
Make It Official
Approve your proposal, choose your payment option, and access your private client portal. Everything from tasks and communication to feedback and approvals stays organized in one place.
STEP 4
Strategy + Creation
We establish the direction first, then bring it to life. You’ll review the work, provide feedback, and approve each stage as we strategically refine the final result.
STEP 5
Launch + Show Up
Once approved and finalized, your assets are prepared for delivery or your website is handed off and launched. You walk away ready to show up with a brand that reflects where your business is going.
Policies & Procedures
These policies outline how Gerald the Creative operates, communicates, and delivers services. They exist to set clear expectations, protect creative focus, and ensure every project runs smoothly from start to finish. Please review each section carefully before moving forward, as engaging in services indicates acknowledgment of these guidelines.
Communication & Availability
Payment Terms
Client Response
Potential Delays
Operating Hours
File Ownership
To protect focus, quality, and consistent delivery across all client projects, communication is handled with intention and structure.

Most communication will be handled inside client portal. Email is not monitored in real time. Messages are reviewed and responded to during designated business hours and between scheduled work sessions. Immediate or last-minute responses should not be expected via email.

Email Check Windows

Monday–Friday: 9:30 AM · 1:00 PM · 4:30 PM (CST)

All meetings, consultations, and calls are scheduled in advance. Any request to change a scheduled appointment must be confirmed prior to the meeting time to be considered official. Unconfirmed time changes are not valid.

If a client does not join a scheduled meeting within 10 minutes of the start time, the session is automatically closed and considered missed.

These guidelines exist to protect workflow, respect everyone’s time, and ensure creative work receives the focus it deserves.
By engaging in services with Gerald the Creative, the client agrees to the following payment terms:

Projects begin at $850. Your final investment is based on the strategy, scope, and support required for your project. Flexible payment structures are available for qualifying engagements.

Payment is required either in full upfront or through an agreed-upon installment plan. Available options include one (100%), two (50/50), or three (60/30/10) installments. Buy Now, Pay Later services are the only exception.

All projects must be paid in full before final deliverables are released. Deposits are non-refundable.

Native or source files are not included unless explicitly purchased as an add-on.

Any work requested outside the approved scope will be treated as additional services and invoiced separately.

If a project remains inactive for more than 90 days, the remaining balance must be paid in full before work may resume. Reinstatement is subject to current availability.

Gerald the Creative reserves the right to pause work on any project with overdue payments.

If a project is canceled by the client for any reason, all payments made, including deposits, are forfeited and applied as a cancellation fee.

Timely communication is essential for a project to move forward smoothly.

Clients are responsible for submitting all requested information, materials, and feedback in a timely manner.

Delays in client responses may result in adjusted timelines.

Project briefs must be completed within 30 business days, unless otherwise stated in writing.

If communication stops for any reason, the project may be marked complete, the deposit forfeited, and the project labeled Abandoned.

After 35 days of no communication, a $150 project restart fee will apply should the client wish to continue.

After 45 days of inactivity, all remaining services, credits, and offers are forfeited with no refund. Files may be removed from servers, and unfulfilled deliverables will not be completed.

Projects that reach this level of inactivity are considered fully canceled, and Gerald the Creative reserves the right to decline future work with the brand.

Life happens.... and reasonable extensions are always respected when communicated. Transparency and courtesy keep projects moving.

Draft and working files—including revisions, non-selected concepts, premium fonts, themes, and layered source files—remain the property of Gerald the Creative unless otherwise stated in writing.

All official communication is conducted through documented channels (client portal and/or email) to maintain clarity, accountability, and accurate records.

This documentation helps prevent miscommunication and provides a reliable reference if clarification is ever needed.

These policies are available prior to engagement and are expected to be reviewed before and throughout the project.

Start your project

EXPLORE MY SERVICES

Stop Looking Like Everyone Else.

Your business deserves more than a logo and a few colors. Through strategy, visual identity, and graphic design, we’ll build a brand that looks credible, feels intentional, and gives people a reason to remember you.

AVAILABLE PACKAGES

<< SWIPE TO VIEW MORE >>

Starter Package

$650+

Perfect for businesses that need a professional foundation and a clear direction.

• Brand Strategy Framework

• Color Palette

• Font Styling

• Full Logo Suite

• Brand Style Guide

Brand Identity

$950+

Everything you need to establish a cohesive brand and launch with confidence.

• Brand Strategy Framework

• Color Palette

• Font Styling

• Full Logo Suite

• Brand Style Guide

• One Page Website

Full Service

$1,550+

A complete brand experience designed to help your business show up professionally across every touchpoint.

• Brand Strategy Framework

• Color Palette

• Font Styling

• Full Logo Suite

• Brand Style Guide

• Full Website

• Social Media Kit

• Business Cards

• Retractable Banner

Brand My Business!

Websites that mean business.

You’ve worked hard to get people to your website. Don’t lose them because your site looks outdated, confusing, or unfinished.

WEBSITE PACKAGES

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Landing Page

$800+

A focused online presence designed to showcase your business, build credibility, and guide visitors toward a single goal.

• Custom Website Design

• Mobile-Friendly Experience

• Strategic Page Layout

• Contact Form Integration

• Basic SEO Setup

• Website Backend Setup

• Google Analytics Integration

• 1:1 Website Training Session

Full Website

$1,000+

A complete website experience built to educate visitors, establish authority, and support long-term business growth.

• Everything in the One-Page Website

• Multiple Custom Pages

• Service Pages

• About Page

• Contact Page

• Blog Setup (Optional)

• Advanced Navigation Structure

• Expanded SEO Foundation

• Custom Integrations

• 1:1 Website Training Session

Build My Website!

Make Every Touchpoint Count.

From social media to print materials, every piece of your marketing should reinforce your brand, build trust, and move people closer to action.

PRICING GUIDE

<< SWIPE TO VIEW MORE >>

Design Services

$50+

• Individual Logo ($425+)

• Social Media Flyers ($75+)

• Brochures ($105+)

• IG Story Posts ($50+)

• Facebook Cover Photo ($70+)

• Branding Templates ($60+)

• Email Templates ($75+)

• Website Banners ($50+)

• Business Card Design ($55+)

• T-Shirt Design ($75+ per design)

• Thank You Card Design ($70+)

• Polymailer Design ($95+)

• Box Design ($150+)

• Product Mockup ($80+)

• Certificate Design ($60+)

• Billboard Design ($90+)

• Instagram Highlights ($50+)

• Retractable Banner Design ($80+)

• e-Book Cover Design ($90+)

• Media Press Kit ($190+)

Social Media Kit

$580+

• 5 social media flyers

• 4 brand templates

• Profile photo collection

• Social media cover photo collection

• Highlight covers

• Add-on more at $75 each (flyers, banner, templates, etc.)

Upgrade My Brand!

To protect focus, quality, and consistent delivery across all client projects, communication is handled with intention and structure.

Email is not monitored in real time. Messages are reviewed and responded to during designated business hours and between scheduled work sessions. Immediate or last-minute responses should not be expected via email.

Email Check Windows

Monday–Friday: 9:30 AM · 1:00 PM · 4:30 PM (CST)

All meetings, consultations, and calls are scheduled in advance. Any request to change a scheduled appointment must be confirmed prior to the meeting time to be considered official. Unconfirmed time changes are not valid.

If a client does not join a scheduled meeting within 25 minutes of the start time, the session is automatically closed and considered missed.

These guidelines exist to protect workflow, respect everyone’s time, and ensure creative work receives the focus it deserves.

By engaging in services with Gerald the Creative, the client agrees to the following payment terms:

Payment is required either in full upfront or through an agreed-upon installment plan. Available options include one (100%), two (50/50), or three (60/30/10) installments. Buy Now, Pay Later services are the only exception.
All projects must be paid in full before final deliverables are released. Deposits are non-refundable.
Native or source files are not included unless explicitly purchased as an add-on.
Any work requested outside the approved scope will be treated as additional services and invoiced separately.
If a project remains inactive for more than 90 days, the remaining balance must be paid in full before work may resume. Reinstatement is subject to current availability.
Gerald the Creative reserves the right to pause work on any project with overdue payments.
If a project is canceled by the client for any reason, all payments made, including deposits, are forfeited and applied as a cancellation fee.

Timely communication is essential for a project to move forward smoothly.

Clients are responsible for submitting all requested information, materials, and feedback in a timely manner.
Delays in client responses may result in adjusted timelines.
Project briefs must be completed within 30 business days, unless otherwise stated in writing.
If communication stops for any reason, the project may be marked complete, the deposit forfeited, and the project labeled Abandoned.
After 35 days of no communication, a $150 project restart fee will apply should the client wish to continue.
After 45 days of inactivity, all remaining services, credits, and offers are forfeited with no refund. Files may be removed from servers, and unfulfilled deliverables will not be completed.
Projects that reach this level of inactivity are considered fully canceled, and Gerald the Creative reserves the right to decline future work with the brand.

Life happens.... and reasonable extensions are always respected when communicated. Transparency and courtesy keep projects moving.

Draft and working files—including revisions, non-selected concepts, premium fonts, themes, and layered source files—remain the property of Gerald the Creative unless otherwise stated in writing.
All official communication is conducted through documented channels (client portal and/or email) to maintain clarity, accountability, and accurate records.
This documentation helps prevent miscommunication and provides a reliable reference if clarification is ever needed.
These policies are available prior to engagement and are expected to be reviewed before and throughout the project.

Policies & Procedures
These policies outline how Gerald the Creative operates, communicates, and delivers services. They exist to set clear expectations, protect creative focus, and ensure every project runs smoothly from start to finish. Please review each section carefully before moving forward, as engaging in services indicates acknowledgment of these guidelines.
Communication & Availability
Payment Terms
Client Response
Potential Delays
Operating Hours
File Ownership
To protect focus, quality, and consistent delivery across all client projects, communication is handled with intention and structure.

Email is not monitored in real time. Messages are reviewed and responded to during designated business hours and between scheduled work sessions. Immediate or last-minute responses should not be expected via email.

Email Check Windows

Monday–Friday: 9:30 AM · 1:00 PM · 4:30 PM (CST)

All meetings, consultations, and calls are scheduled in advance. Any request to change a scheduled appointment must be confirmed prior to the meeting time to be considered official. Unconfirmed time changes are not valid.

If a client does not join a scheduled meeting within 25 minutes of the start time, the session is automatically closed and considered missed.

These guidelines exist to protect workflow, respect everyone’s time, and ensure creative work receives the focus it deserves.
By engaging in services with Gerald the Creative, the client agrees to the following payment terms:

Payment is required either in full upfront or through an agreed-upon installment plan. Available options include one (100%), two (50/50), or three (60/30/10) installments. Buy Now, Pay Later services are the only exception.

All projects must be paid in full before final deliverables are released. Deposits are non-refundable.

Native or source files are not included unless explicitly purchased as an add-on.

Any work requested outside the approved scope will be treated as additional services and invoiced separately.

If a project remains inactive for more than 90 days, the remaining balance must be paid in full before work may resume. Reinstatement is subject to current availability.

Gerald the Creative reserves the right to pause work on any project with overdue payments.

If a project is canceled by the client for any reason, all payments made, including deposits, are forfeited and applied as a cancellation fee.

Timely communication is essential for a project to move forward smoothly.

Clients are responsible for submitting all requested information, materials, and feedback in a timely manner.

Delays in client responses may result in adjusted timelines.

Project briefs must be completed within 30 business days, unless otherwise stated in writing.

If communication stops for any reason, the project may be marked complete, the deposit forfeited, and the project labeled Abandoned.

After 35 days of no communication, a $150 project restart fee will apply should the client wish to continue.

After 45 days of inactivity, all remaining services, credits, and offers are forfeited with no refund. Files may be removed from servers, and unfulfilled deliverables will not be completed.

Projects that reach this level of inactivity are considered fully canceled, and Gerald the Creative reserves the right to decline future work with the brand.

Life happens.... and reasonable extensions are always respected when communicated. Transparency and courtesy keep projects moving.

Draft and working files—including revisions, non-selected concepts, premium fonts, themes, and layered source files—remain the property of Gerald the Creative unless otherwise stated in writing.

All official communication is conducted through documented channels (client portal and/or email) to maintain clarity, accountability, and accurate records.

This documentation helps prevent miscommunication and provides a reliable reference if clarification is ever needed.

These policies are available prior to engagement and are expected to be reviewed before and throughout the project.

My
Portfolio

Check out a curated look at brands elevated thorugh purpose-driven design.

Cake-A-Boo!

View Project

Dr. Robin Sherrod

View Project

because your brand deserves it.

freepik__put-me-sitting-at-a-desk-inside-of-a-creative-stud__18347.png

you've built too much to still look like you're figuring it out.

that's not a design problem. it's a positioning problem.

you've built too much to still look like you're figuring it out.

that's not a design problem. it's a positioning problem.

this is what strategy looks like.

Trusted by growing brands & founders

you'll enjoy working with me if you.....

your business is too good to look average.

HOW I MAKE IT HAPPEN ↓

you don't need more design. you need the right solution.

engagements begin at $850

Branding

Brand Strategy + Identity

Brand + Web

Complete Brand Experience

Website

Web Experience

Design isn't where we start.

Request Your Project

Let’s Talk Strategy

Make It Official

Strategy + Creation

Launch + Show Up

Stop Looking Like Everyone Else.

AVAILABLE PACKAGES

Starter Package

$650+

Brand Identity

$950+

Full Service

$1,550+

build a brand people remember.

First, let me know who you are.

What's not working right now?

Why Now?

Where are you in the proces?

What are you prepared to invest?

Lastly, how did you hear about me?

My Portfolio

Cake-A-Boo!

Dr. Robin Sherrod

because your brand deserves it.

that's not a design problem.
it's a positioning problem.

that's not a design problem.
it's a positioning problem.

you don't need more design.
you need the right solution.

My
Portfolio